| View report Table of Contents
Figures
Download Brochure
|
A Thintri MARKET STUDY: 2015:
Market Opportunities in Eye Tracking
Thintri, Inc. announces the
release of Market Opportunities in Eye Tracking, 2015, a new
market study that analyzes the extraordinary opportunities emerging in the use of eye tracking for a wide range of
applications. This comprehensive examination discusses the development of new eye tracking technologies that are inexpensive and easily implemented, resulting in new applications that, in some cases, are poised to create billion-dollar markets, with market forecasts to 2022.
Control Applications
- Human-computer
interaction
- Smartphone control
- Gaming
- Virtual/Augmented Reality
- Controlling household appliances
- Hands-free operation of industrial equipment
- Hands-free operation of surgical instruments
- Defense and
aerospace
Passive Applications
- Medical diagnosis
- Psychiatric diagnosis
- Learning and reading disabilities
- Psychology
- Biometrics
- Forensics
- Automotive safety
- Visual media development
- Website design
- Advertising development
- Product development
- Market research
- Human factors engineering
- Training simulators
Market Demand
2015 to 2022 forecasts
- Control markets
- Passive/observation markets
- Regional markets
- Market evolution
- Medical control
markets
- Medical passive
markets
- Control for the
disabled
- Gaming/VR/AR
- Mobile applications
- Market research
- Advertising research
- Automotive markets
- Webcam-based markets
And more…
Background on Eye Tracking
Eye tracking, the detection and determination of the direction of a person's gaze while following and recording the movement of the gaze from one point to another, has long been available for use by paralyzed patients to control computers and other devices. Because the systems were sold in low volumes and had to meet extraordinary requirements in performance and reliability, prices remained too high for many worthy applications. And because of the low volumes, there was little incentive to develop new capabilities and cultivate new markets.
All that is changing with the advent of new, inexpensive eye tracking tools. As recently as ten years ago, tracking the eye movements of test shoppers in a store required them to be tethered to bulky computer equipment pushed behind them in a trolley. Today, the same task can be accomplished with a pair of wireless goggles.
Outside of a couple of demanding applications like gaming and virtual/augmented reality, where goggles will still be common, the bulky goggles and even eye-contact devices that recorded gaze direction in the past are being replaced with a simple infrared source attached to a computer, tablet or other device. The increased comfort for the subject, combined with the inherently low cost of the source/detector system, are about to create huge markets.
Providing access to technologies for the disabled will continue to be an important application, but that market is nearing saturation, and may even face decline with growing issues in funding. However, the breadth and promise of emerging applications for eye tracking are startling. Medical personnel will be able to diagnose brain injury, neurological disease, Parkinson's disease, ADD/ADHD, learning/reading disabilities and even psychiatric conditions, all with a simple, inexpensive eye tracking tool. As each individual has unique eye tracking characteristics, eye tracking can be used in biometrics. Law enforcement can use eye tracking to evaluate the accuracy and certainty of a witness' decisions when viewing a police lineup. Eye tracking will provide tremendous benefits in website design and the development of virtually anything that is meant to be viewed.
Some emerging applications offer the promise of growth to billion-dollar levels within a decade. Already, eye tracking systems are used in detecting fatigue and sleepiness in operators of heavy machinery, such as mining vehicles. When the technology moves to the consumer automotive market, growth could be explosive. In gaming, eye tracking will allow control in first-person shooter games with unprecedented speed. A gamer will need only glance at a target while pressing a button to shoot. Already, laptops are available with built-in eye tracking technology for gaming. Smartphones are available that allow control such as scrolling by eye movement.
Some of the greatest opportunities are in market and advertising research. The development of inexpensive eye tracking systems that combine webcams and online platforms will allow virtually any small or medium-sized business to conduct market research online, where subjects from all over the world can be tested from their homes, without the need to travel.
Nevertheless, there are limitations to today's eye tracking technology. The tools cannot, for example, determine whether a subject has seen something consciously or unconsciously, or whether they have seen something in peripheral vision. They also cannot tell why users are looking at an object, whether their gaze is an indication of interest or repulsion. Basically, the tools say relatively little about a user's thought processes, but an emerging solution to this problem lies in neuromarketing, the combination of eye tracking with other sensors, such as ECG, EEG and particularly facial expression analysis. The combination of several modalities in neuromarketing promises to be as fundamental a breakthrough in this decade as eye tracking is today.
Understand the Markets
Eye tracking is a relatively mature technology; most significant technical obstacles have already been resolved. The only major hurdle at this time is user education and awareness. The eye tracking industry today has only scratched the surface of the opportunities facing a uniquely versatile and useful technology.
Established industry players are opening up markets, and will most likely be successful in doing so, but it is largely the smaller players and startups that are pointing the way to billion-dollar markets, by finding opportunities and rapidly developing inexpensive products and services to serve those markets. In many cases, the smaller and less costly eye tracking tools will, as expected, compromise accuracy and resolution. However, this can be compensated for in market research, for example, by reaching vast numbers of test subjects at very low cost, allowing even greater reliability and accuracy than many in-lab studies.
Thintri's market study, Market Opportunities in Eye Tracking, examines the leading technical solutions to eye tracking, new and established applications, and forecasts the development of these markets to 2022.
 |
Order today
#ETR1—Market Opportunities in Eye Tracking
Price: $3,700
(914) 242-4615
|
|
Report Table of Contents:
Executive Summary 1
E.1 Eye Tracking — Background 1
E.2 Eye Tracking Technology 2
E.3 Applications 3
E.4 Markets 7
Chapter 1: Background — Why Eye Tracking? 17
Chapter 2: Technology 19
2.1 Introduction 16
2.2 The Human Eye 16
2.2.1 Eye Movement 16
2.2.2 Eye Structure and Perception 17
2.2.3 Attention and Tracking 18
2.3 History 19
2.4 Eye Tracking Technology 20
2.4.1 Determining the Point of Focus 20
2.4.2 Data and Analysis 21
2.5 Systems and Techniques 22
2.5.1 Basic System Structure 23
2.5.2 Approaches to Measurement of Movement 23
2.5.3 Bright Pupil, Dark Pupil, Iris and Cornea 24
2.5.4 Data Presentation 25
2.5.5 Need versus Options 26
2.6 The Technology Today 27
2.7 Gaming Industry Developments 29
2.8 Developments in Mobile Devices 30
2.8.1 The Shift: A New World for Eye Tracking 30
2.8.2 Samsung's Galaxy S4 and LG's Optimus G Pro 31
2.8.3 The Eye Tribe and Android 31
Chapter 3: Applications 32
3.1 Introduction 33
3.2 Medical/Disability/Learning 34
3.2.1 Technology Access for the Disabled 34
3.2.2 Passive Medical Applications 35
3.2.3 Applications in Learning and Reading 36
3.2.3.1 Eye Movement Disorders in Children 36
3.2.3.2 Reading and Learning 37
3.3 Research – Market Research, Psychology, etc. 39
3.3.1 Visual Media 39
3.3.2 Market Research 39
3.3.3 Website Design 41
3.3.3.1 Optimal Website Design and Eye Movement 41
3.3.3.2 Eye Tracking's Evolving Effects on Website Design 42
3.3.4 Advertising 44
3.4 Biometrics and Forensics 45
3.4.1 Biometrics 45
3.4.2 Forensics 46
3.5 Gaming/VR/AR 47
3.6 Automotive 48
3.7 Defense and Aerospace 48
3.8 Best Practices in Eye Tracking 49
Chapter 4: Markets 54
4.1 Introduction 50
4.2 Regional Markets & Differences 51
4.3 Market Evolution 53
4.4 Control/Detection 54
4.4.1 Non-Medical Computer Control 55
4.4.2 Medical/Disability 56
4.4.3 Gaming/Virtual Reality/Augmented Reality 59
4.4.4 Mobile Devices 60
4.4.5 Commerce 61
4.5 Research/Observation, Market Research and Neural Marketing 62
4.5.1 Emerging Medical/Learning Markets, Non-Control 63
4.5.2 Automotive 64
4.5.3 Traditional Market Research Using Eye Tracking 65
4.5.4 Online Market/Advertising Research 66
4.5.4.1 Eye Tracking in Evaluation of General Content Online 66
4.5.4.2 Website Development/Usability 67
4.5.4.3 Webcams and Online Eye Tracking 68
4.5.4.4 Other Observation Markets 72
4.5.4.5 The Future: Neuromarketing 73
Figures
Figure E-1 Overall Addressable Market, Eye Tracking Technology 11
Figure E-2 Addressable Market Share by Application, 2015 and 2022 12
Figure E-3 Overall Addressable Markets, Control Applications 13
Figure E-4 Overall Addressable Markets, Observation 13
Figure E-5 Overall Addressable Markets, Market/Advertising Research 14
Figure E-6 Market Evolution, Traditional vs. Webcam-Based,
2015 and 2022 15
Figure E-7 Addressable Markets, Webcam-Based Eye Tracking,
Market Research 16
Figure 4-1 Overall Addressable Market, Eye Tracking Technology 53
Figure 4-2 Addressable Markets, Eye Tracking, by Region 55
Figure 4-3 Proportional Eye Tracking Markets by Region 55
Figure 4-4 Addressable Market Share by Application, 2015 and 2022 57
Figure 4-5 Overall Addressable Markets, Control Applications 58
Figure 4-6 Addressable Market, Non-Medical Computer Control 58
Figure 4-7 Medical Market, Control for the Disabled 61
Figure 4-8 Evolution of Medical Market, 2015 and 2022 61
Figure 4-9 Overall Addressable Markets, Medical 62
Figure 4-10 Addressable Markets, Gaming, VR/AR 63
Figure 4-11 Addressable Markets, Mobile Applications 64
Figure 4-12 Overall Addressable Market, Observation 65
Figure 4-13 Overall Addressable Market, Market/Advertising Research 66
Figure 4-14 Addressable Markets, Medical, Passive 67
Figure 4-15 Addressable Markets, Automotive 68
Figure 4-16 Addressable Markets, "Traditional" Market Research,
In-Lab, In-Store 68
Figure 4-17 Addressable Markets, Online Content Evaluation, In-Lab 70
Figure 4-18 Addressable Markets, Website Development 71
Figure 4-19 Market Evolution, Traditional vs. Webcam-Based,
2015 and 2022 74
Figure 4-20 Addressable Markets, Webcam-Based Eye Tracking,
Market Research 75
Figure 4-21 Addressable Markets, Other Observation 75
|
